["python","upgrade","virtualenv","pip","package-managers"]
How do I update/upgrade pip itself from inside my virtual environment?

I'm able to update pip-managed packages, but how do I update pip itself? According to pip --version, I currently have pip 1.1 installed in my virtualenv and I want to update to the latest version. What's the command for that? Do I need to use distribute or is there a native pip or virtualenv command? I've already tried pip update and pip update pip with no success.
pip is just a PyPI package like any other; you could use it to upgrade itself the same way you would upgrade any package: pip install --upgrade pip On Windows the recommended command is: py -m pip install --upgrade pip